A rebrand for the iconic shoe retailer, Birkenstock.
Tradition since 1774. For minimal and fashion forward people who desire comfortable and casual footwear, Birkenstock is the only shoe and sandal manufacturer that is dedicated to durability and minimal design because of their German roots dating back to 1774. Over time, Birkenstock’s origins have guided them to create products that are high quality and have strong design for over two centuries. This brand refresh focuses on staying true to their German roots while also inviting to today’s customers.