IN FLUX Branding

To be in flux is to be continuously evolving. UW Design has prepared us, not just to be successful designers but to adapt. We’ve grown thicker skin, realizing that critiques have not been tearing us down, but instead providing us tools to take on the design world with a fresh set of eyes. In flux exhibits itself through our transition from graduation into the next phase of our lives. All in all, the class of 2020 is akin to the states of matter. We transform and adapt to novel situations that may arise. Our branding reflects this adaptability through the fluid 2020 typography. The type is grounded by the more formal quality of the blue, which feels academic and digital, appropriate for a college graduation, especially one happening virtually.